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CHARME was born from a desire to weave softness with sophistication.
The name, taken from the French word for “charm,” holds a mirror to the spirit of this collection: feminine, graceful, and quietly magnetic. It is the only chapter in our story devoted entirely to women. A space where fabric becomes a gentle language of presence, poise, and fluid confidence.

CHARME embraces the rhythm of a woman’s day: light and effortless by morning, composed and radiant by night. From delicate yarn-dyed structures to flowing textures that follow the body with elegance, each piece is created to honour the duality of casual beauty and timeless allure.

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    © 2016 AISA & CO.

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